A Guide to Flexible Ad Format
If you’ve used Dynamic Creative to dynamically create multiple versions of your ads, you understand the basic concept of Flexible Ad Format. They function very similarly, with some minor differences….
Read More
Log In
Sign Up
How Meta’s Algorithmic Audience Targeting Impacts Ad Distribution: A Test
A long-running mystery in the era of algorithmic Meta ad delivery can finally be answered: How much do our targeting inputs matter? I’ve run a test that reveals how much…
Read More
First Conversion vs. All Conversions for Meta Ads Attribution
Meta is rolling out a uniquely useful update to ads attribution that will allow you to isolate the first conversion after an ad view or click. In this post, I’ll…
Read More
Does Targeting Still Matter? – Jon Loomer Digital
There was a time when asking the question in today’s title would have been considered ridiculous. But, we can no longer ignore the trends. As much as we may want…
Read More
Leverage Audience Segments for Manual Sales Campaigns
Now that audience segments are available for manual Sales campaigns, it opens up all kinds of fun opportunities for testing and learning. That’s what this post is all about. If…
Read More
5 Big Updates to Meta Sales Campaigns
There have been several recent changes to Meta Sales campaigns that could be hugely impactful, if not transformational. It only makes sense to dedicate a post to highlight them. In…
Read More
Meta Ads Performance and the Impact of CPM
CPM (Cost Per 1,000 Impressions) may be the most impactful and frustratingly erratic metric when it comes to your Meta ads performance. How much it costs to reach people can…
Read More
A Simplified Meta Ads Strategy for Optimal Results
It’s a common problem. Meta advertisers, in search of the perfect combination of advertising strategies, overcomplicate things and make it worse. Several factors contribute to this problem. First, we assume…
Read More
Advantage+ Audience vs. Original Audiences
The process of Meta ad targeting and audienceThis is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting…
Read More
Meta Ad Library: A Detailed Guide
The Meta Ad Library was introduced in 2019 (then the Facebook Ad Library) in response to pressure faced by the company over misuse of advertising to manipulate elections. Eventually, the…
Read More