Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” Yeah, us, too. In this age of content overload, creating and posting great stuff is no longer enough. You need to understand what resonates with your target audience and why. That is where the practice of social media [...]read moreA Guide To Social Media Analytics: Measure Social Social Success
So what constitutes a “view” in a social media app, and what does “view count” actually represent on each platform? Last week, Instagram announced a significant change in its analytics, by switching all of its data references to “Views” instead of other signifiers like “Reach” and “Plays.” That’s in line with both broader industry trends, [...]read moreHow Social Platforms Measure Content Views [Infographic]
So what constitutes a “view” in a social media app, and what does “view count” actually represent on each platform? Last week, Instagram announced a significant change in its analytics, by switching all of its data references to “Views” instead of other signifiers like “Reach” and “Plays”. That’s in line with both broader industry trends, [...]read moreHow Social Platforms Measure Content Views [Infographic]
Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? In this article, you’ll discover how to measure the success of your social media marketing activities The Importance of Measuring Your Social Media Marketing Success Social media has become an integral part of most businesses’ marketing strategies. [...]read moreProving Your Worth: How to Measure the Success of Your Social Marketing
Translated by Roberta HERRERA Published May 14, 2024 With the aim of developing a benchmark for measuring the impact of sustainability strategies of major companies in the Asia-Pacific, Kering has formalized its partnership with the National University of Singapore (NUS). National University of Singapore – Kering – Kering Kering took advantage of the Singaporean forum [...]read moreKering partners with National University of Singapore to measure impact in Asia-Pacific region
Snapchat has announced a new initiative aimed at improving its environmental impact, by helping advertisers understand the carbon footprint of their Snap ads. Yes, your digital ads also have an environmental impact, and now, you’ll be able to make a more conscious decision around such, with Snap providing more data on its processes. Working with [...]read moreSnap Launches Program To Measure Carbon Emissions of Digital Ads
Snapchat has announced a new initiative aimed at improving its environmental impact, by helping advertisers understand the carbon footprint of their Snap ads. Yes, your digital ads also have an environmental impact, and now, you’ll be able to make a more conscious decision around such, with Snap providing more data on its processes. Working with [...]read moreSnap Launches Program to Measure Carbon Emissions of Digital Ads
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How To Gain Insights Into Your Remote Team’s Engagement In the words of Ted Lasso, “There are two buttons I never like to hit: that’s panic and snooze.” The reality is, however, if you’re not measuring your remote team’s engagement, you’re likely to choose one extreme or the other. Effectively measuring the engagement of remote [...]read moreRemote Team’s Engagement: How To Measure
Measuring Employee Engagement: Why It Is Important And How You Can Achieve It Employee engagement is a necessity for your organization. It defines how satisfied employees are with their position and their work environment, as well as the enthusiasm and passion they put into everyday tasks. The higher the levels of engagement, the more loyal, [...]read moreHow To Measure Employee Engagement: 10 Key Metrics