Luxury, premium, and mass market brands adapt to Gen Z consumers
In the fast-evolving world of fashion, Gen Z is proving to be a game-changer, compelling luxury, premium and mass market brands to rethink their marketing strategies, according to the latest data report from Launchmetrics. Coach, in particular, has been recognized as Gen Z’s favorite handbag brand, supported by its $355M MIV in 2023. – Coach [...]read moreLuxury, premium, and mass market brands adapt to Gen Z consumers