17 of the Best Email Marketing Services in 2024
I run HubSpot’s Marketing Daily Newsletter, so I know quite a bit about email marketing and why an email marketing platform is one of the first additions to a marketer’s…
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Tag: Marketing
How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
The words “marketing budget” might strike fear into the heart of any marketing leader, but it’s non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season…
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Startup Marketing Tactics for Next-Gen Companies
The Differences Between Corporate And Startup Marketing Startups are often created by or for large corporations, but their main goal is innovation rather than profitability from the start. Maybe their…
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Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.
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26 Marketing Jokes to Tell at Your Next Meeting
Whether you’re delivering a huge presentation or hosting a webinar, a touch of humor works like a charm to delight your audience. Plus, a joke here and there can convey…
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Alexis Bittar’s latest digital campaign reinvents brand’s marketing approach
Alexis Bittar regained his company after selling it to Brooks Brothers when the 206-year-old brand filed for bankruptcy in 2020. At the time, having rights to his name alone would…
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LinkedIn Shares Insights Into the Use of AI in Marketing [Infographic]
AI is the tech trend of the moment, and there’s no denying that the latest wave of generative AI tools has the potential to change the way that many people…
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The Ultimate Guide to B2B Marketing in 2024 [New Data + Expert Tips]
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
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The Ultimate Guide to Storytelling in Marketing & Business
I became a marketer because I love storytelling — a craft that I and many other content strategists treat like an art. Like all art, storytelling requires creativity, vision, skill,…
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The Ultimate Guide to Video Marketing
If you’re looking for a video marketing guide, you’re not alone. Of all businesses, 90% use video marketing as part of their overall digital marketing strategy. And 68% of marketers…
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