There was a time when I spent the majority of my budget on remarketing. I used a combination of general remarketing (all website visitors, email list, and post engagement) and micro remarketing (people who performed a specific action). I did this because it was the most cost effective way to reach those who are most [...]read moreIs Remarketing Still Relevant? – Jon Loomer Digital
Within Events Manager Data Sources, you may see a new section under the Settings tab for Data Restrictions and Core Setup. If this is turned on (and you may not have a choice), it could significantly restrict the data that is passed with your URLs. Here are the details… What It Is The description from [...]read moreWhat is Core Setup? – Jon Loomer Digital
I love this analogy… In our strategy session recently, one of our members had this analogy when talking about ad targeting now. The Analogy You know how tree houses often have a steering wheel at the top, and kids will turn that wheel like they’re really doing something? They’re driving that ship and helping it [...]read moreTargeting Wheel Analogy – Jon Loomer Digital
You ever wonder about this? When you define your audience segments in Ad Account Settings (specifically Engaged Audience in this case), you are limited by the the sources that you can use. Not all custom audiences qualify. Create or select a custom audience based on: What’s Missing Do you see what’s missing? No options for [...]read moreMissing From Audience Segments – Jon Loomer Digital
There was a time when asking the question in today’s title would have been considered ridiculous. But, we can no longer ignore the trends. As much as we may want to fight it, targeting doesn’t matter nearly as much as it once did. The way I phrased that was a soft landing. It left some [...]read moreDoes Targeting Still Matter? – Jon Loomer Digital
What are bid multipliers? This feature is available on a limited basis, and you have to request special access. Bid multipliers let you bid differently for various audience segments within a single ad set. An Example For example, you could assign different bids based on age segments (18-24, 25-34, 35-44, 45-54, 55-64, 65+). Your bid [...]read moreHow Bid Multipliers Work – Jon Loomer Digital
My AI chatbot was upgraded to GPT-4o… You probably heard the news from OpenAI about all of the new stuff that’s coming. One of the biggest updates was the release of GPT-4o and making it free. I’ve had an AI chatbot on my website that is trained on my content for the past year. That [...]read moreJonBot Upgraded to GPT-4o – Jon Loomer Digital
Image generation is coming to Facebook ads… Meta made a big announcement that several AI-generated enhancements are coming to ads. The most impactful are a couple of features related to Image Generation. You can view the announcement here. The Updates There are two primary new features… 1. AI-Generated Backgrounds: Submit an image and AI can [...]read moreAI-Generated Creative for Ads – Jon Loomer Digital
There are so many reasons to keep campaign construction simple, but the easiest of those reasons to understand is this… All of your extra and unnecessary campaignsThe campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve. More, ad setsAn [...]read moreStop Watering Down Results – Jon Loomer Digital
The Maximize ConversionsA conversion is counted whenever a website visitor performs an action that fires a standard event, custom event, or custom conversion. Examples of conversions include purchases, leads, content views, add to cart, and registrations. More performance goal is versatile… When you select the Website conversion location and the performance goalThe Performance Goal is [...]read moreMaximize Conversions Performance Goal – Jon Loomer Digital