Tag: lead

How to Use Data to Calculate a Basic Lead Score

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When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel.
woman uses a lead scoring model

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Can Tutoring at Scale Lead to Academic Recovery? One Advocate’s New Study Yields Underwhelming Results

Going forward, Kraft said he and other researchers need to “recalibrate” or adjust expectations around the “eye-popping” or very large impacts that previous small-scale tutoring programs have achieved. Kraft described the Nashville program as “multiple orders of magnitude” larger than the pre-COVID tutoring studies. Those were often less than 50 students, while some involved a [...]read moreCan Tutoring at Scale Lead to Academic Recovery? One Advocate’s New Study Yields Underwhelming Results

Why Short-Form Video Is the Future Of Lead Generation

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Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy?
Short form video lead generation graphic with a video recorder, funnel icons for lead generation, and a photo of Kieran Flanagan

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How to Use Freebies to Optimize Your Lead Generation

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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Freebies for lead generation graphic with creator Jenna Kutcher, icons of gifts, and a download arrow for freebies

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Writing a Lead Nurturing Email? See My Essential 7 Tips to Get It Right

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“Lead nurturing is like gardening,” says Banish Angural, founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.”
Writing an effective lead nurturing email

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What is a Good Cost Per Lead?

It’s a common question, but you probably know the answer: It depends. Still, you need better than “it depends.” How can you determine whether your Cost Per Lead is good — or even acceptable? The cost of a lead when promoting a freebie lead magnet will not be the same as a lead to discuss [...]read moreWhat is a Good Cost Per Lead?

Use Conditional Logic to Improve Lead Quality

Here’s a way to improve your lead quality… When you create your lead form, go to the Questions section. At the top are your custom questions and the message “lead filtering is now conditional logic.” Meta loves to rebrand things to keep it interesting. Turn on Conditional Logic. Example If you’re a real estate agent [...]read moreUse Conditional Logic to Improve Lead Quality

What It Takes for Investors to Build a Powerful Lead List and Keep Deals Flowing

In This Article   This article is presented by DealMachine. Read our editorial guidelines for more information. A well-built, up-to-date lead list is an essential component of success in real estate investing. Whether you are a seasoned investor or just starting out, the quality of your lead list has a huge impact on how many conversions you’ll get [...]read moreWhat It Takes for Investors to Build a Powerful Lead List and Keep Deals Flowing

Inside New Law That Could Lead to Nationwide Wholesaling Ban

Wholesaling real estate may be banned nationwide within a few short years. After a new law was passed in South Carolina prohibiting the practice, other states started to follow their lead, making their own laws that limit or completely restrict wholesaling real estate. Why is this happening now, and if a nationwide wholesaling ban does get [...]read moreInside New Law That Could Lead to Nationwide Wholesaling Ban

AI Providers Cutting Deals With Publishers Could Lead to More Accuracy in LLMs

While many have proclaimed the arrival of advanced generative AI as the death of publishing as we know it, over the last few weeks, we’ve seen a new shift which could actually drive significant benefit for publishers as a result of the AI shift. Because while AI tools, and the large language models (LLMs) that [...]read moreAI Providers Cutting Deals With Publishers Could Lead to More Accuracy in LLMs