How Social Platforms Measure Content Views [Infographic]
So what constitutes a “view” in a social media app, and what does “view count” actually represent on each platform? Last week, Instagram announced a significant change in its analytics, by switching all of its data references to “Views” instead of other signifiers like “Reach” and “Plays.” That’s in line with both broader industry trends, [...]read moreHow Social Platforms Measure Content Views [Infographic]