Tag: Inflated

Why Conversion Results are Inflated

I love these real-life examples… When advertisers complain about over-reporting in Ads Manager, there’s usually a good reason. It could be pixel, API, or event issues. Or it could be a misunderstanding of the results. Real-Life Example Here’s an example. I’ve been running a test for a free subscription. I created a separate landing page [...]read moreWhy Conversion Results are Inflated

Are Your Results Inflated? – Jon Loomer Digital

Is Ads Manager over-reporting? If you’re getting conversion results that seem too good, do this… Assuming you set up your events properly, it’s rare that your results would be improperly inflated. More than likely, the results are accurate, at least in the way that Ads Manager is expected to report them based on attribution settings. [...]read moreAre Your Results Inflated? – Jon Loomer Digital