Digital gift cards are favoured by UK consumers
It was only a matter of time… digital gift cards have overtaken physical cards for the first time in the UK. GCVA Digital gift cards now command 52% of the market share, with sales surging by 17.1% in H1 2024, up from a market share of 30% in 2019. The findings from the Gift Card & [...]read moreDigital gift cards are favoured by UK consumers