Fifty Archives

Decathlon UK appoints Fifty media agency to drive AI-driven promos

Expect a big upturn in AI-driven media promotions from Decathlon UK. The sportswear retailer has partnered with tech-driven agency Fifty to handle its media planning and output across all the brand’s omnichannel pathways. DecathlonUK The partnership will see the agency develop opportunities “to reach new audiences in key growth segments and importantly how to connect [...]read more

‘Fifty Shades of Grey’ Director Sam Taylor-Johnson Recalls ‘Tough’ Time Filming Movie

A decade after making Fifty Shades of Grey, Sam Taylor-Johnson‘s perspective remains anything but. The director addressed how difficult the experience was in a new interview with The Hollywood Reporter, telling the magazine, “The success of it was great, but the experience of it was tough.” From Taylor-Johnson’s perspective, the challenges that emerged stemmed from her conflicting [...]read more‘Fifty Shades of Grey’ Director Sam Taylor-Johnson Recalls ‘Tough’ Time Filming Movie