Adidas CEO challenges Nike on German football federation kit deal
By AFP Translated by Nicola Mira Published Apr 22, 2024 Defending Adidas’s decision not to enter into a bidding war with US rival Nike, Bjorn Gulden, CEO of the German sport apparel and equipment group, said Adidas will continue to be interested in major football kit supply deals, including one for the French national team, [...]read moreAdidas CEO challenges Nike on German football federation kit deal