Tag: Events

Track Google Referrals with Custom Events

How can you track Google referrals after a view through conversion? With custom events. Here’s how you can create one in Google Tag Manager… Create the Custom Event 1. Create the tag. Use custom HTML and add the event code. 2. Create your trigger. This will be a Page View trigger type that fires on [...]read moreTrack Google Referrals with Custom Events

View Event Coverage for Server and Browser Events

Meta is rolling out Event Coverage. This provides more insight into whether you’re following best practices with your server and browser events. Here’s what you need to know… What It Is Within Events Manager, go to Data Sources. Within the Overview screen, expand one of your events and click View Details. You may see a [...]read moreView Event Coverage for Server and Browser Events

Snap Launches Sports Network To Cover Niche Events

After previewing it back in May, Snapchat has now shared more details of its coming “Snap Sports Network,” which will include a team of popular sports creators presenting the latest news on left-of-center sports. Well, “sports” in this context is a bit of a loose term. As noted, Snap’s Sports Network won’t be focused on [...]read moreSnap Launches Sports Network To Cover Niche Events

Snap Launches Snap Sports Network to Cover Niche Events

After previewing it back in May, Snapchat has now shared more details of its coming “Snap Sports Network”, which will include a team of popular sports creators presenting the latest news on left-of-center sports. Well, “sports” in this context is a bit of a loose term. As noted, Snap’s Sports Network won’t be focused on [...]read moreSnap Launches Snap Sports Network to Cover Niche Events

Is the Learning Phase 10 or 50 Events?

No! What is this? For the past few months (or at least several weeks), I’ve had a new learning phase. It requires only 10 optimized events in three days. It was glorious! This made the learning phase virtually nonexistent. It learned and then it completed learning in a flash. You worry a lot less about [...]read moreIs the Learning Phase 10 or 50 Events?

Benefit of Offline Events for Reporting

Check out this example of using offline events to help measure quality leads… I’ve been sending offline events based on CRM activity for the past month. It was a bit of an unintended benefit as I was configuring my funnel for Conversion Leads optimizationThe Performance Goal is chosen within the ad set and determines optimization [...]read moreBenefit of Offline Events for Reporting

18 Events and Conferences for Black Entrepreneurs in 2024

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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
events and conferences for Black entrepreneurs

It can feel isolating if you’re the only one in the room who looks like you.

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eLearning For Events: Keep Your Event Attendees Engaged

Supercharge Your Event Experience With Interactive Follow-Ups Have you ever felt the pang of “fear of missing out” (FOMO) when it comes to a can’t-miss event? You see the buzz online, the exciting speaker lineup, and suddenly, you’re worried you won’t get the full value. Well, what if there was a way for event companies [...]read moreeLearning For Events: Keep Your Event Attendees Engaged

WhatsApp Adds Community Events to Facilitate Engagement

WhatsApp has announced some new updates for its “Communities” feature, which enables users to connect via group chats based on topics, locations, sports teams, etc. First off, WhatsApp’s adding Community Events, which will enable Community members to highlight upcoming functions and gatherings in-stream. As you can see in this example, Community Events will provide a [...]read moreWhatsApp Adds Community Events to Facilitate Engagement

WhatsApp now lets users plan and schedule events in Communities

WhatsApp is introducing a new way for people to organize events in Communities, the company announced on Wednesday. The feature makes it easier to plan get-togethers and events directly in WhatsApp, whether it’s setting up a PTA meeting or a birthday dinner. Anyone can create an event that others can respond to, so everyone else [...]read moreWhatsApp now lets users plan and schedule events in Communities