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Tag: discovery

Google Adds Enhanced Product Discovery Options, Powered by AI

August 2, 2024 No Comments Social media marketing , , ,

Google’s adding some new, AI-powered elements to Search, tapping into its latest Gemini models to provide an enhanced Search experience. Which will also, ideally, keep more people searching on Google, as opposed to shifting their discovery behaviors to, say, ChatGPT instead. The latest AI chatbots pose an existential risk to Google’s core business, because as [...]read moreGoogle Adds Enhanced Product Discovery Options, Powered by AI

Threads Tests New Topic Discovery Elements to Drive Engagement

August 1, 2024 No Comments Social media marketing , , , , ,

While Threads doesn’t want people posting about divisive politics, and bringing down the more positive vibe in the app, it is gradually adding in more topical and trending engagement options, as it leans into the real-time nature of the Twitter-like experience. First off, Threads is rolling out a new blue label above posts that are [...]read moreThreads Tests New Topic Discovery Elements to Drive Engagement

TikTok’s Rise as a Discovery Platform [Infographic]

June 17, 2024 No Comments Social media marketing , , , ,

While TikTok has become a key platform for entertainment, it’s also increasingly becoming a destination for discovery, with more and more people now turning to app to learn more about products, trends and more. Which could be an important consideration for your marketing efforts. Depending on your target market, TikTok may now be a key [...]read moreTikTok’s Rise as a Discovery Platform [Infographic]

TikTok’s Rise as a Discovery Platform [Infographic]

June 17, 2024 No Comments Social media marketing , , , ,

While TikTok has become a key platform for entertainment, it’s also increasingly becoming a destination for discovery, with more and more people now turning to app to learn more about products, trends and more. Which could be an important consideration for your marketing efforts. Depending on your target market, TikTok may now be a key [...]read moreTikTok’s Rise as a Discovery Platform [Infographic]

Pinterest Launches Promotional Campaign to Highlight Discovery

June 10, 2024 No Comments Social media marketing , ,

Pinterest has launched another new promotional campaign as it seeks to boost awareness among potential ad partners, this time by highlighting the benefits of the platform in connecting users with a wide variety of interests. Pinterest says that its new campaign aims to highlight “how the platform turns the journey of self-discovery into a true [...]read morePinterest Launches Promotional Campaign to Highlight Discovery

Pinterest Launches Promotional Campaign to Highlight Discovery

June 10, 2024 No Comments Social media marketing , ,

Pinterest has launched another new promotional campaign as it seeks to boost awareness among potential ad partners, this time by highlighting the benefits of the platform in connecting users with a wide variety of interests. Pinterest says that its new campaign aims to highlight “how the platform turns the journey of self-discovery into a true [...]read morePinterest Launches Promotional Campaign to Highlight Discovery

TikTok Shares Insights Into the Role It Plays in Product Discovery

May 7, 2024 No Comments Social media marketing , , , , ,

Amid ongoing questions about the future of the app, after U.S. Senators voted to force it to be sold off from its Chinese parent group, TikTok’s looking to underline its broader value, by pitching brands on the powerful role that it now plays in the product discovery process. Indeed, according to a new study conducted [...]read moreTikTok Shares Insights Into the Role It Plays in Product Discovery

TikTok Shares Insights into the Growing Role it Plays in Product Discovery

May 7, 2024 No Comments Social media marketing , , , , , ,

Amid ongoing questions about the future of the app, after U.S. Senators voted to force it to be sold off from its Chinese parent group, TikTok’s looking to underline its broader value, by pitching brands on the powerful role that it now plays in the product discovery process. Indeed, according to a new study conducted [...]read moreTikTok Shares Insights into the Growing Role it Plays in Product Discovery

TV Premiere Dates 2024: ‘Bridgerton,’ ‘House of the Dragon,’ ‘The Bear’ and More

May 4, 2024 No Comments Entertainment , , , , , , , ,

With the era of peak TV showing no signs of slowing down in 2024, ET has put together a comprehensive list of all the upcoming premiere dates for major series — both new and returning — across broadcast networks, cable channels and streaming platforms. Broken down by month, the extensive look at what is on the horizon [...]read moreTV Premiere Dates 2024: ‘Bridgerton,’ ‘House of the Dragon,’ ‘The Bear’ and More

Fubo drops Discovery networks and blasts WBD for abusing its power

May 1, 2024 No Comments Technology , ,

The face-off between streaming TV service Fubo and Warner Bros. Discovery is continuing to escalate. Fubo announced via a late afternoon press release that it has dropped Discovery networks effective immediately — “including Discovery, HGTV, Food Network and TLC, among others” — and has been unable to reach a separate deal to bring Turner sports [...]read moreFubo drops Discovery networks and blasts WBD for abusing its power