Tag: Detailed

How to Build a Detailed Business Plan That Stands Out [Free Template]

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When you already have a well-established business and need a business plan, it’s usually not difficult because you know everything inside out.
woman creates a business plan layout

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Meta Removes Detailed Targeting Exclusions from Ad Campaigns

You may have missed this earlier in the year, so a quick reminder that Meta has now removed detailed targeting exclusions as an option for all new campaigns. Well, Meta hadn’t actually announced it, as such, till a week ago, but it had alerted advertisers that a change was coming by accidentally sending out a [...]read moreMeta Removes Detailed Targeting Exclusions from Ad Campaigns

Do We Need Detailed Targeting Exclusions?

It’s official: Meta announced that they are eliminating the ability to use detailed targeting exclusions. The phaseout process began on July 29th and will last up to two months. But, does it matter? Let’s investigate… Meta’s Tests Many advertisers use this, but it’s also possible that it is an outdated feature. Based on Meta’s tests, [...]read moreDo We Need Detailed Targeting Exclusions?

It’s Official: No More Detailed Targeting Exclusions

It’s official. No more detailed targeting exclusions… The “Bug” Back in May, some advertisers saw an alert indicating that detailed targeting exclusions would be removed on June 28th. Meta denied it and said that the alert was a bug and sent in error. They claimed there were no immediate changes planned for detailed targeting exclusions. [...]read moreIt’s Official: No More Detailed Targeting Exclusions

How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]

Us marketers know that marketing according to data points alone isn’t enough to get meaningful engagement—that’s the job of a buyer persona. While demographic survey results are great, many factors of customer behavior are needed to create a well-rounded and detailed buyer persona. In this piece, I’ll explain what a buyer persona is and show [...]read moreHow to Create Detailed Buyer Personas for Your Business [+Free Persona Template]

Advantage Detailed Targeting Update Still Rolling Out?

What happened to this? Back in January, Meta announced that Advantage Detailed TargetingWhen turned on, Meta can expand your audience to reach people beyond the Detailed Targeting (interests and behaviors) that you selected, but only if that expansion is expected to lead to better results. Location, age, gender, and exclusions are hard constraints, and the [...]read moreAdvantage Detailed Targeting Update Still Rolling Out?

Meta Ad Library: A Detailed Guide

The Meta Ad Library was introduced in 2019 (then the Facebook Ad Library) in response to pressure faced by the company over misuse of advertising to manipulate elections. Eventually, the library would be expanded to cover transparency in the European Union and all other ads — though the level of detail varies. The library itself [...]read moreMeta Ad Library: A Detailed Guide

Are Detailed Targeting Exclusions Going Away?

A few days ago, I saw this message at the top of my Audiences page: Detailed targeting exclusions will be removed on June 28th, 2024. The exclusions you already added will still work, but you’ll need to remove them to use a saved audienceA saved audience allows a Facebook advertiser to save often-used targeting settings [...]read moreAre Detailed Targeting Exclusions Going Away?

Dodge Charger Daytona First Editions detailed in order guides

Dodge already said it is launching the 2024 Charger Daytona in entry-level R/T trim and a more powerful Scat Pack trim. Mopar Insiders‘ dealer contacts gave the outlet a look at order guides for the coupe and sedan, revealing there will be five variants of these two trims — two for the R/T and three [...]read moreDodge Charger Daytona First Editions detailed in order guides

2024 Chery Tiggo 7 Pro detailed – Proton X70 C-SUV rival; 1.6T, 197 PS, 290 Nm; est RM130k; May launch

This is the Tiggo 7 Pro, Chery’s third model for Malaysia after the Omoda 5 and Tiggo 8 Pro. It was previewed on March 25 – when order books were also opened – and the official launch is just around the corner. Chery is once again shocking many with its pricing – estimated at below [...]read more2024 Chery Tiggo 7 Pro detailed – Proton X70 C-SUV rival; 1.6T, 197 PS, 290 Nm; est RM130k; May launch