IM_Ep 114_What is normal anyway? PDF Page 6 of 7 Sonia Thompson shared this file. Want to do more with it? IM_Ep 114_What is normal anyway?.pdf 1 What is normal anyway? What does it mean to be normal, really? Is it something we should all aspire to, something we should avoid, or is it really [...]read moreHow to Deliver Customer Experiences That Increase Conversions
Should we use Sales campaigns for all website conversions? It’s not crazy and there are benefits… In order to make this decision, we need to answer two questions: 1. Is there a benefit to using a Leads campaign to optimize for leads or registrations compared to using a Sales campaign? 2. Is there a benefit [...]read moreUse Sales Campaigns for All Website Conversions
Fast-growing shirt brand UnTuckIt has partnered with analytics solutions provider RetailNext “to unlock in-store conversions”. UnTuckIt And by leveraging data and insights from its store estate, the partnership has already driven a 6.9% increase in those conversions. The 13-year-old UniTuckIt, which has evolved from a digitally-native brand, has rapidly increased its global store estate since [...]read moreUnTuckIt boosts conversions in RetailNext link-up
A brand’s messaging, particularly the messaging that you will find, like, let’s say, on their website, on their home page, or landing pages that you arrive at as a result of some very specific searches, that messaging, I would say, is like a very important first impression that the people you serve will engage with [...]read moreHow to Do an Inclusive Website and Social Media Audit to Improve Conversions
Meta is rolling out a uniquely useful update to ads attribution that will allow you to isolate the first conversion after an ad view or click. In this post, I’ll walk you through the following: Where to find it Meta’s definitions What it plainly means How you can apply it Let’s begin… Where to Find [...]read moreFirst Conversion vs. All Conversions for Meta Ads Attribution
First Conversion reporting doesn’t replace All Conversions. It’s still helpful. Here’s what I mean… The Role of First Conversion Meta is rolling out the option to view First Conversion reporting when comparing attribution settings. This allows you to see the first conversion that happened after an ad view or click. If someone clicks your ad [...]read moreFirst Conversion Reporting Doesn’t Replace All Conversions
Calgary has instituted one of the most aggressive programs in North America to encourage the conversion of office space to residential buildings. At Inman Connect Las Vegas, July 30-Aug. 1, 2024, the noise and misinformation will be banished, all your big questions will be answered, and new business opportunities will be revealed. Join us. A Canadian [...]read moreCalgary Offers Possible Way Forward For Office Conversions
Meta Offline Conversions API is going away, but not just yet… Last year, Meta announced that the Offline Conversions API would be deprecated during the third quarter of 2024. In other words, very soon. The Change Well, either Meta or advertisers must not be ready for that change because the date is moving. From Meta: [...]read moreOffline Conversions API Deprecation Delayed
Andi Jarvis: So, right. Look. Marketers let let’s just take a step back first before we go forward because the clue of marketing is hiding right there in plain sight in the name, market. It’s it’s right there as part of marketing. So I don’t understand how we, as a d iscipline, can operate unless [...]read moreWhat Most Brands Miss With User Testing (That Costs Them Conversions)
Here’s a real-life example of the benefit of setting up Conversions API… Events Overview If you go to the Overview tab of your Events Manager, Meta will highlight this in the Status column. If you see a squiggly chart graphic, hover over it. You’ll get a message like this: “In the last 7 days, you [...]read moreIncrease Conversions by 10% or More with the API