I’m happy to report that I’m finally making progress with my Conversion Leads CRM integration. For the past few years, I’ve attempted several times to get this set up, and I’ve been unsuccessful. It’s always felt like an unnecessarily complex process, and I could never get it to work. Progress But, I did a few [...]read moreConfigure Your Funnel for Conversion Leads
Two weeks ago we reported on the unveiling of the Nicki Minaj x LØCI sneaker collab and it seems that the launch a few days ago was a big success. The collection went on sale through new community commerce platform Uppfirst and we’re told it “smashed normal e-commerce conversation rates with a massive 8.7% conversation [...]read moreNicki Minaj x LØCI sneaker collab reports record sales conversion
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Make sure you understand how Meta gives credit to ads for conversionsA conversion is counted whenever a website visitor performs an action that fires a standard event, custom event, or custom conversion. Examples of conversions include purchases, leads, content views, add to cart, and registrations. More. Listen in as these two discuss. Some important points… [...]read moreCan 3 Ads Get Credit for a Conversion?
I love these real-life examples… When advertisers complain about over-reporting in Ads Manager, there’s usually a good reason. It could be pixel, API, or event issues. Or it could be a misunderstanding of the results. Real-Life Example Here’s an example. I’ve been running a test for a free subscription. I created a separate landing page [...]read moreWhy Conversion Results are Inflated
We have more updates to Advantage+ Shopping campaigns. When Meta first rolled out Advantage+ Shopping, advertisers had very few options for customization. Defaults were locked in. Since then, Meta has opened it up a bit. Here are some examples… 1. Originally, you could only optimize to maximize the number of conversionsA conversion is counted whenever [...]read moreAdvantage+ Shopping Conversion Events – Jon Loomer Digital