There’s a bit of a debate in advertising circles around view through conversions. These are counted in Ads Manager when someone is shown your ad and then converts within a day, but they never clicked. Some argue that they’re completely worthless and that we should rely only on click-through conversions. Others embrace them without giving [...]read moreCan You Prove the Value of a View Through Conversion?
I’m not sure why Meta does this. Meta has once again applied an arbitrary rule to when a feature is available… Sales Campaigns and Conversion Events Back in February, Meta made it so that you can select conversion events other than purchase when creating Advantage+ Shopping Campaigns. This was eventually applied to manual campaigns, too. [...]read moreConversion Event Exceptions for Sales Campaigns
Meta started rolling out First Conversion reporting recently, and I’ve had fun discovering some helpful ways to use it. In this post and video, I’m going to give you a specific example of how it helped me solve a problem. The Setup I’m running an ad promoting my Cornerstone Advertising Tips lead magnet. The ad [...]read moreHow First Conversion Reporting Helped Solve a Problem
Meta is rolling out a uniquely useful update to ads attribution that will allow you to isolate the first conversion after an ad view or click. In this post, I’ll walk you through the following: Where to find it Meta’s definitions What it plainly means How you can apply it Let’s begin… Where to Find [...]read moreFirst Conversion vs. All Conversions for Meta Ads Attribution
Meta is rolling out First Conversion reporting. Do you have it yet? Here’s what you need to know… Access it Within Ads Manager, click the Columns dropdown menu and select Compare Attribution Settings. If you have this update, once you select any of the attribution settings to compare, you’ll see these three options: All Conversions: [...]read moreWhat is First Conversion Reporting?
First Conversion reporting doesn’t replace All Conversions. It’s still helpful. Here’s what I mean… The Role of First Conversion Meta is rolling out the option to view First Conversion reporting when comparing attribution settings. This allows you to see the first conversion that happened after an ad view or click. If someone clicks your ad [...]read moreFirst Conversion Reporting Doesn’t Replace All Conversions
Here’s when First Conversion reporting is most impactful… First Conversion is a new option when comparing attribution settings that allows you to limit reporting to the first conversion someone performed after clicking or viewing your ad. This especially helps when you feel reporting is inflated. In this post and video, I want to give you [...]read moreBenefits of First Conversion Reporting
Course Landing Pages: Essential Tips And Examples You’ve created an insightful and outstanding online course. Now, you need to promote it and drive traffic to it. But where will they land? You need a properly designed page. It’s called a landing page. and acts as the gateway, greeting learners and compellingly presenting the reasons why [...]read moreCourse Landing Page: Guide For High Conversion Rates
In This Article Key Takeaways Commercial spaces are set to convert into 151,000 new apartments this year, up from 122,000 last year. Hotels are leading the way for conversions in destination cities like New York and Los Angeles. 11% of offices are primed for conversion, but the costs are so high that owners would [...]read moreA Massive Commercial to Residential Conversion is Taking Shape Nationwide—Here’s What Investors Should Know
I’m one step closer to getting Conversion Leads set up… Meta says that setup is 95% complete. I’ve completed configuring my sales funnel and now I’m in the Funnel Analysis stage. Meta says: Funnel analysis is in progress. We are validating your CRM data to confirm that leads are properly moving through your sales funnel. [...]read moreFunnel Analysis Stage of Conversion Leads Setup