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American Exchange Group announced on Tuesday its acquisition of casual footwear brand, Island Surf Company. Financial terms of the deal were not disclosed. Island Surf Company Under the agreement, Island Surf Company will become a division of White Mountain Footwear, a brand that American Exchange acquired in January last year. The coastal-inspired footwear brand will benefit from [...]read moreAmerican Exchange acquires Island Surf Company
LinkedIn’s officially rolling out its new Premium Company Pages offering, as it looks to get more SMBs signing up to its expanded business profile offering. LinkedIn’s been developing its Premium Company Pages over the past few months, with a view to expanding its subscription revenue, by offering enticements to help brands maximize their in-app presence. [...]read moreLinkedIn Launches Premium Company Pages
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The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar?
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Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study, 61% of survey respondents agreed that promotional products help build brand awareness, and 58% reported that they loved getting swag.
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As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service.
Building A Company Culture Through Understanding In today’s rapidly evolving business landscape, fostering a culture of empathy within the workplace is more critical than ever. Empathetic learning, a powerful extension of this concept, involves understanding and sharing the feelings of others, which is essential for leaders seeking to create a nurturing and effective company environment. [...]read moreEmpathetic Learning And A Successful Company Culture
Translated by Nicola Mira Published May 21, 2024 In his first-ever European interview since taking over as CEO of The Lycra Company in November 2023, Gary Smith has discussed his vision and plans for the company with FashionNetwork.com. Besides talking about costs, innovation and sustainability, the former CEO of Polartec and president of Timberland’s Outdoor [...]read moreGary Smith of The Lycra Company says price is a problem only when value is absent
Factors You Should Consider For Your EdTech App Development An EdTech development company specializes in creating software applications, tools, and platforms that enhance teaching and learning experiences. These companies leverage their expertise in education and technology to develop innovative solutions for various educational needs. In this article, we will uncover the factors you should look [...]read moreHow To Choose The Right Company
How Link-Building Experts Can Elevate Your HR SaaS Company With the competition in the HR SaaS arena being fiercer than ever, companies are always on the lookout for ways to stand out from the crowd. It is more than crucial to reach their audience and showcase the capabilities of their service effectively. In this difficult [...]read moreHow Can Link-Building Experts Elevate Your HR SaaS Company