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You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession.
By Bloomberg Published Jul 29, 2024 Even LVMH Moet Hennessy Louis Vuitton SE, the world’s most resilient luxury conglomerate, is feeling the chill. And as so often, the wind is blowing from the East. See catwalkChanel – Cruise Collection2025 – Womenswear – Marseille – ©Launchmetrics/spotlight The Paris-headquartered owner of Louis Vuitton and Dior reported a 1% [...]read moreBig luxury frets that China is turning Japanese
With the U.S. TikTok sell-off bill still in place, which could see the app removed from America as of January next year, advertisers are already considering their options, according to new insights. As reported by Adweek, overall TikTok ad spend declined in both April and May, while four of the platform’s biggest spending advertisers have [...]read moreBig Brands Reduce TikTok Ad Spending Ahead of US Removal
If you’ve run ads that reached people outside of your selected locations, you’re not alone. A small part of this is organic distribution. If someone shares your ad, it can reach people outside of the locations you target. This is why you shouldn’t always assume that leads and engagement on an ad from people outside [...]read moreLocation Targeting is a Big Problem
Every year, Plitvice Lakes National Park attracts visitors from all over the world. When Plitvice Lakes are mentioned, the first image associated with them is the Big Waterfall, which is also the first sight that welcomes visitors at Entrance 1, making it an indispensable attraction of the park. Here are some interesting facts about the [...]read moreThe Big Waterfall at Plitvice Lakes National Park
The new season of The Big 3 basketball competition has begun, and X has secured exclusive hosting rights, which it’s now pitching to advertisers as a valuable opportunity. And with WNBA chatter in the app up by more than 500% year-over-year, there could be potential for related promotions in the app, with over 25 Big [...]read moreX Pitches Advertisers on the Potential of Big 3 Tie-In Campaigns
There have been several recent changes to Meta Sales campaigns that could be hugely impactful, if not transformational. It only makes sense to dedicate a post to highlight them. In some cases, these are official changes or new features. In others, they are updates that have been spotted in the wild, but Meta hasn’t yet [...]read more5 Big Updates to Meta Sales Campaigns
In the face of backlash from proposed profit-sharing cuts, the franchisor’s leadership council is changing its tune. At Inman Connect Las Vegas, July 30-Aug. 1, 2024, the noise and misinformation will be banished, all your big questions will be answered, and new business opportunities will be revealed. Join us. Each week on The Download, Inman’s Christy [...]read moreKeller Williams’ Big Backpedal On Profit-Sharing Cuts: The Download
In This Article A very “good” problem many investors have is whether they should sell or rent their primary residence when it comes time to move out. I have been blessed with this problem over the last two months, and jumped back and forth as to what I think the best option is and ultimately decided to rent [...]read moreBrian Took the Easy Way Out—Here’s Why He Made a Big Mistake and Why I’m Never Selling My Properties
Private money is a “secret weapon” for real estate investing, allowing you to dodge the major banks and fund real estate deals on your terms. But just how easy is it to get this type of funding? The answer might surprise you. You don’t want to miss this masterclass on direct lending! Welcome back to [...]read moreHow to Finance Real Estate Without the Big Banks