authenticity Archives

OTB to equip Jil Sander, Marni, Maison Margiela products with digital authenticity certificate

June 7, 2024 mpsingh No Comments Beauty authenticity, certificate, digital, equip, Jil, Maison, Margiela, Marni, OTB, Products, Sander

Translated by Nicola Mira Published Jun 5, 2024 Italian fashion group OTB is set to make the supply chain of all the products commercialised by its leading luxury labels fully transparent. Between now and the Fall/Winter 2024-25, Renzo Rosso’s group will equip all the products by its Jil Sander, Marni and Maison Margiela labels with [...]read moreOTB to equip Jil Sander, Marni, Maison Margiela products with digital authenticity certificate

How Four Brands Won Gen Z Through Memes, Authenticity, and Community-Building

May 29, 2024 mpsingh No Comments Digital Marketing authenticity, Brands, communitybuilding, Gen, Memes, won

[ad_1]

Building brand awareness isn't just about making noise today — it's about laying the groundwork for generating consistent demand tomorrow.

a marketer using strong marketing tactics to win a gen Z audience.

[...]

Authenticity in Relationships

May 21, 2024 mpsingh No Comments Relationships authenticity, couples, relationship tips, relationships

‘In insecure relationships, we disguise our vulnerabilities so our partner never really sees us.’ Dr. Sue Johnson Will you be there for me? According to Dr. Sue Johnson, founder of Emotionally Focused Therapy (EFT), most arguments in relationships are protests over emotional disconnection. Underneath the fights, partners are wondering: Are you there for me? Can [...]read moreAuthenticity in Relationships