76% of European women find it challenging to ascertain whether a garment is genuinely eco-friendly

Translated by Roberta HERRERA Published Feb 8, 2024 Is the attachment to fashion the same among European women? What about their sensitivity to trends? These are the questions addressed by the ‘Fashion Report 2023/24’ survey conducted by Ipsos Institute for the German brand Bonprix (part of the Otto Group), which examines fashion consumption in seven [...]read more76% of European women find it challenging to ascertain whether a garment is genuinely eco-friendly