Valentine’s is key revenue driver, but AOV drops

Valentine’s Day may be only recently over but with planning for Valentine’s 2025 happening, new data from e-commerce provider Visualsoft is worth looking at. It shows that “revenue increased for retailers in the run up to [the] day, but that brands and stores are having to work harder to capture sales”. Image: Pexels And Senior [...]read moreValentine’s is key revenue driver, but AOV drops