Since I purchased my house in October 2023, I’ve been feeling broke. I’m living paycheck to paycheck to cover my bills and fund venture capital calls. In fact, even after realizing I had missed a $25,000 capital call, it took me another week to pay it off because I didn’t have enough money on hand. [...]read moreThe Broke Mindset: Your Contrarian Advantage In Building Wealth
One of the benefits of Advantage+ Shopping Campaigns is that it’s streamlined and hands-off. I guess whether you consider this a benefit depends on how you view that lack of advertiser control. But one area in particular can be an issue… Custom Audience Exclusions Advertisers have virtually no ability to control the targeting. More specifically, [...]read moreProblem with Advantage+ Shopping Campaigns
You may recall that a short while back I ran a test to see how much algorithmic remarketing happens when using Advantage+ Audience. After getting shocking results that didn’t line up with what I heard others were getting, I tried again. And the results have been much different (and encouraging!). Meta says that if you [...]read moreAdvantage+ Audience without Suggestions and Algorithmic Remarketing
Advantage audience expansion is one of Meta’s biggest mysteries. When you provide targeting inputs with original audiences and Advantage audience expansion is on, what does that actually mean? Does the audience always expand? Only sometimes? Does it expand a lot or a little? We can start to answer these questions thanks to audience segments with [...]read moreHow Much Do Audiences Expand Using Advantage Custom Audience?
Let’s test Advantage+ Audience… Questions One of the mysteries of Advantage+ Audience is how your ads get distributed. Advertisers have the option to provide an audience suggestion. But, that’s just a suggestion. How much does it matter? Meta says that your suggestion will be prioritized prior to going much broader. Will it? And if you [...]read moreA Test of Advantage+ Audience
What happened to this? Back in January, Meta announced that Advantage Detailed TargetingWhen turned on, Meta can expand your audience to reach people beyond the Detailed Targeting (interests and behaviors) that you selected, but only if that expansion is expected to lead to better results. Location, age, gender, and exclusions are hard constraints, and the [...]read moreAdvantage Detailed Targeting Update Still Rolling Out?
There’s an update to Advantage+ Audience. You can finally create and use Saved Audiences. How It Works Note that this feature is still rolling out and is not currently available for all ad accounts. If you have it, you’ll see a button to Save AudienceThis is the group of people who can potentially see your [...]read moreSaved Audiences for Advantage+ Audience
The process of Meta ad targeting and audienceThis is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, and more. More selection has evolved significantly during the past few years. Advertisers have been pulled through audience expansion and [...]read moreAdvantage+ Audience vs. Original Audiences
Watch out for this… When you’re putting together your ads, make sure to check the Advantage+ Creative preview. This will help you see all of the various enhancements Meta may make. Add Catalog Items In particular, look out for “Add Catalog Items.” Meta will automatically showcase items from your catalog below the ad creative. That [...]read moreAdd Catalog Items Advantage+ Creative Enhancement
This is the beauty of Advantage+ Audience that most advertisers overlook… While some don’t like the lack of control, it’s the fact that Advantage+ AudienceMeta’s AI-powered targeting option. Meta will attempt to find your audience for you based on pixel activity, conversion history, and ad engagement. You can also provide targeting suggestions that Meta will [...]read moreThe Important Benefit of Advantage+ Audience