Key UK sourcing trade show Source Fashion has launched a competition to win one of 10 places on an exclusive new Retail Safari.

Showcasing “the best of London retail”, the winning entrants will explore a variety of stores to observe the latest innovations in design and technology.

The tour will take place on 15 July guided by Jack Stratten, Head of Trends at the show’s trend partner Inside Retail.

The experience “aims to provide valuable insights and inspiration to apply to their own strategies and operations”. The tour will be followed by a complimentary dinner at Selfridges.

Stratten is a regular speaker at Source Fashion and specialises in retail innovation and future trends. He said: “We’ll be going to a diverse range of some of London’s most remarkable retail stores, and in doing so we will create a picture of how the future of physical retail might look. From global flagships to quirky boutiques across Soho and the West End, our tour will examine the changing role of stores — from marketing and storytelling, to rich experiences and problem-solving.

“In a world of growing digital influence, stores have to do more than just sell — and London offers a fascinating glimpse into what’s coming next. And as ever, our experience and network ensures we get a glimpse behind the scenes of retail too.”

Event Director Suzanne Ellingham added: “We talk a lot within Source about the importance of storytelling and connecting with customers, and how great retail blends the digital and physical experience. But the reality is that great retail is about connecting with customers in new ways, and London is a fantastic retail destination packed with innovation and experience, and we wanted to offer up an opportunity to our visitors to see what different retailers are doing. People always want to find out what good looks like, or what their peers are up to, this is a fantastic opportunity to do just that.”

Open to managers in Buying, Sourcing or retail management, entry must be by 2 July with notification on 3 July.