Refund platform Reshop has launched with a lineup of partners including premium lifestyle brand Alo Yoga, Steve Madden, and Orveon’s collective of premium cosmetic brands, among others.

Traditionally, it takes days for consumers to receive their money back after making a return. Reshop is set to offer immediate refunds, freeing up funds that would otherwise sit dormant and allowing consumers to spend their refund money right away.

To get there, Reshop has partnered with Narvar to integrate into existing platforms and the return operations of new and existing Narvar merchants, which has over 1,400 renowned partners serving 90% of all U.S. adult consumers.

“We see an opportunity to disrupt a traditional process to deliver unique value to both merchants and consumers,” said Katie Pridham, chief commercial officer at Reshop.

“With Reshop, customers can receive instant refunds—offering them greater flexibility, control, and confidence to shop again right away. For merchants, Reshop can help transform what has historically been a loss into an opportunity to recapture customers and drive additional revenue.”

Backed by founding shareholders Anthony Eisen and Nick Molnar, co-founders of Afterpay, and a list of prominent investors including Matrix Partners, Sound Ventures (co-founded by Ashton Kutcher and Guy Oseary), and Mantis VC (partnered with The Chainsmokers), Reshop is poised for significant growth.

In the coming months, the platform will introduce additional men’s and women’s fashion labels to its network of partner merchants.

“We’re thrilled to partner with Reshop as we continually seek innovative ways to enhance our customers’ shopping experience,” said Josh Krepon, president of US DTC and global digital at Steven Madden.

“Through this partnership, we will offer shoppers greater flexibility by receiving refunds immediately, ultimately improving the overall post-purchase experience for our customers.”