Whether you’re a fan of him in romantic comedies or Wes Anderson films (or both), Owen Wilson is beloved by many. Now he has added another title to his resume — Chief Shampoo Officer.

Wilson partnered with the natural lifestyle brand California Naturals to create a new line of body and hair care products. The company enlisted Wilson after discovering he was a fan of the brand, and in the first major launch since Wilson joined, they are releasing a new Moisture collection for dry and sensitive types, gentle enough for all. And let us tell you, it smells like heaven — if heaven is a lush rainforest with slight notes of fig and coconut.

What we like best? The products cost just $10 each, so you won’t break the bank for luxe-level products. These goods are only available on Amazon for the launch, making them as easy to buy as they are to love. They are also free of sulfates, and parabens; vegan and cruelty-free, so you can feel good about the shopping choice. As Wilson shares in a press release, “I love the simplicity and purity of the product and how easy it is to use.”

Investor, advisor, and Chief Shampoo Officer Owen Wilson continues in the release: “As our first official product launch since I joined California Naturals as Chief Shampoo Officer, I wanted this to be special. And I think it is! Is this Moisture line the can’t-live-without-it holy grail of the shower? I don’t know, but it is my personal favorite. They’re designed for those with hair and skin on the drier side, so it’s incredibly hydrating, but everyone will love these — especially because of the scent. And how would I describe the scent? Imagine yourself walking through a freshly cut lawn while eating ripe figs. Yeah, now you got it. That’s the scent. And I can’t wait for these to hit the shelves!”

Watch the hilarious announcement and shop additional products below.

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