MyTraffic, a specialist in traffic analysis for retail outlets, has announced the acquisition of Spanish company Geoblink for an undisclosed sum. The French company’s aim is to create a “European leader in geospatial intelligence”.

Geoblink specialises in location analysis and has some 150 customers and partners in Europe, including Danone, Ikea, Pepsico and KFC. Created in 2015 by its director Jaime Laulhé, the company’s solutions will be integrated with the data analysis platform developed by MyTraffic. For the latter, this combination will provide a complete set of solutions “that surpass traditional offerings,” says a press release.

“This first acquisition marks a major turning point in our history, enabling us to become an undisputed leader in France and Europe, while maintaining our ability to be at the forefront of innovation in this sector,” CEO Hakim Saadaoui is delighted to say.

Founded in 2017 by Gautier Machelon and Hakim Saadaoui, MyTraffic now boasts more than 500 retail and brand customers, including Kiabi, Hugo Boss, Sephora, Leclerc, Carrefour and McDonald’s. Other clients include developers and managers of retail space such as Marques Avenue, Advantail, Redevco, Klepierre and Cushman&Wakefield.

In November 2022, the company raised €30 million in a deal led by Axa Venture Partners, in particular to finance its expansion into new foreign markets. The previous year, MyTraffic had already raised €10 million in an initial round of financing.