Responsibilities
Review and analyze company and clients sites for areas of improvement
Develop keyword and contextual search strategies
Manage pay- per- click campaigns
Write effective headlines, copy, and websites
Develop relationships with industry publications and bloggers
Understand use of landing pages and how to write effective call- to- actions
Work with analytics team to strategize on ways to improve and track site performance
Stay up to date with SEO blogs and best practices, using resources like SEOMoz and Google Webmaster tools
Manage outreach and link- building efforts to drive visibility within search engines
Take key concepts and extrapolate to metrics and reporting
Work within cross- functional teams and integrate SEM campaigns and SEO approach within all applicable client online media campaigns
Manage campaign budgets and forecasts