The Digital Marketing Executive should be involved in keyword research, advising of best practices and developing SEO strategies both on and off page for the company s websites and client s websites.
Responsibilities and Duties
Performing site specific keyword research, competitive analysis and detailed technical of the company s and client s websites to ensure the health of the website in the online space.
Managing the day-to-day search marketing activities across multiple search engines including the campaign planning, budget management, and optimization of paid search campaigns
Providing recommendations and execute/manage strategies for content development in coordination with SEO goals
Developing and implementing link building campaigns, perform backlink analysis, opportunity identification, solicitation, and optimization
Implementation and administration of search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitoring and evaluating web analytics dashboards and reports in order to develop and recommend SEO strategies
Carrying out social media page setup responsibilities on popular social media like Facebook, Twitter, LinkedIn, Google plus.
Should involve in social media promotion.
Expert in track reports for keywords ranking, weekly reports.
Responsible for generating inbound leads.