Digital Marketing Manager Full Time

Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences
Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend (Working with category and digital product teams)
Metrics: Monthly users & app installs, conversion rate (Revenue, New customers)
Increase repeat customers to drive revenue and growth:
Building effective channels to reach existing customers to drive a high repeat business at a low cost (email, notifications, retargeting)
Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats
Metrics: Repeat revenue & repeat customers
Drive marketing efficiency by
Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition
Landing page and funnel optimization (working with revenue and digital product teams) to improve relevance and improve conversion rates
Metrics: Cost on sales, cost of customer acquisition, cost of traffic
Develop effective marketing communication by
Understanding product portfolio and offerings working with category teams
Idea & conceptualize new marketing and communication ideas resulting in marketing effectiveness
Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium.
Build long term digital assets such as organic search engine ranking, email subscriber base, app installs, content microsites, high performance creatives etc. Visualize and build the required analytics dashboards and insight tools (working with the engineering teams) Desired Candidate
Seasoned digital marketing professional with hands- on experience of growing and running digital channels – SEO, SEM, social media marketing, email marketing, retargeting, affiliate marketing, video adverts (experience required in at least 3 or 4 of these channels)
Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics
Expertise in building & developing teams
Ability to understand & appreciate the operational challenges of the business
Willingness to work under demanding and highly performance driven work environment
Ability to work with a cross- functional team across sales, product development, engineering and operations

Tagged as: internet marketing