Purpose of the Role: To be responsible for all aspects of marketing, including brand building, advertising, internal & external communication, and promotion/ launch campaigns
Role Description:
Implement a branding strategy to enable growth objectives
Drive marketing plan for customer acquisition and retention
Responsible for Vendor Management
Responsible for Consumer tracking and understanding to feed into the marketing plan
Sourcing advertising opportunities and placing adverts in the press – local, regional, national and specialist publications- or on the radio, depending on the organization and the campaign
Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs
Monitoring competitor activity
Liaison and build relationships with Media/ PR/Event and Ad agencies
Ensure implementation of internal and external communication is designed to deliver desired outcomes