Job Description Responsible for monitoring the execution of marketing campaigns & ensuring the brand visibility of all retail points at the assigned geography Implement the marketing calendar & Monitor the same to ensure the planned revenues are achieved Track the effectiveness of the marketing activities so that changes can be made as per the data analysis Provide location wise patient behavior and customer insights so that action plans can be devised upon the same Drive team of marketing executives to ensure the regular marketing campaign execution as per plan Tracking and analyzing the local competition by getting information of their products , marketing initiatives Identifying the low performing retail points and reasons for low performance and deriving the action plan by coordinating with the sales team Adapting the marketing materials by adding regional essence, validating them Coordinating with the vendors and ensuring it reaches all retail points as per the plan.