Hermes defies luxury slowdown with sales jump in china

Hermes defies luxury slowdown with sales jump in china

By

Bloomberg

Published



Apr 25, 2024

Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector.

Hermes Theo Sion

Sales at constant exchange rates jumped 17% to €3.8 billion ($4.1 billion) in the first quarter, Hermes International SCA said Thursday. This was more than analysts expected.

Hermes typically caters to the most affluent customers which makes it more resilient in a challenging luxury goods market. Its fortunes contrast with the challenges at Kering SA, which is seeking to turn around its biggest brand Gucci — efforts that are taking time to bear fruit.

Hermes’ revenue in its key Asia Pacific market, excluding Japan, jumped 14% to €1.92 billion in the period, while its crucial leather goods and saddlery division grew by 20%, both better than estimates.

Hermes saw softer traffic in Greater China in March after the Chinese New Year with a “slight erosion” of customers buying more affordable products such as its silk scarves. But that was compensated by shoppers splurging on its more expensive leather, ready-to-wear and jewelry goods, Chief Financial Officer Eric du Halgouet told reporters on a call.

Hermes’ perfume and beauty and silk divisions grew by 4.3% and 7.9% respectively during the quarter.

Shares in Hermes have gained 23% so far this year in Paris, beating LVMH Moet Hennessy Louis Vuitton SE’s 9% rise and a slide of 18% at Kering.

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