First fashion, now beauty. Following “popular demand”, sustainability ratings platform Good On You has now launched into the beauty industry claiming to deliver the first methodology of its kind.

It also signals Good On You scaling up “industry-focused solutions for retailers, tech platforms, and commercial real-estate landlords—offering a comprehensive suite of sustainability assessment tools to help them credibly engage consumers”.

But back to beauty. To mark the release of the initial 200+ ratings, it has unveiled the Beauty Sustainability Scorecard, with insights on how the industry scores on timely sustainability issues.

Its “rigorous” new methodology “assesses the key environmental, social, and animal welfare issues across the entire value chain”. While the new beauty vertical builds on its “extensive experience as the most comprehensive and widely adopted brand sustainability rating system for fashion”.

Sandra Capponi, co-founder of Good On You, said: “From the start, [our] big ambition has been to use people power to create a more sustainable future—in fashion and beyond. And for nearly a decade, we’ve supported millions of consumers looking for trustworthy sustainability information. As we launch into beauty and expand our tools to help the industry do better, we see there’s a clear opportunity for greater transparency across almost every major issue we’ve rated brands on.”

Those initial 200+ brand ratings are now available to consumers via the platform’s directory and accessible to the retail industry through its upgraded enterprise dashboard and API.