eLearning Agency Services

Do you want to develop your own eLearning agency, or perhaps you already have one and you would like to find out what type of services your audience prefers? In this article I will explore the top eLearning agency services for today’s needs, focusing on:

• What a client can expect to receive from the eLearning agency.
• What an eLearning agency should provide for their target audience.

eLearning Agency Services: What You Can Expect

eLearning Development

Here, the agency may help you with the following: eLearning courses, interactive learning videos, learning programs (onboarding programs, learning academies, employee development programs, and so on), microlearning (infographics, one-pagers. etc.), various learning materials (facilitator guides, participant guides. etc.) and landing packs for various learning projects. You may receive:

• Complete learning curricula
  From content development and video creation to complete Instructional Design process
• Complete learning programs and learning experience
  Including website development and structure, landing packs, course catalog, demos, or practical exercises (based on the need), badge development (design, logo incorporation, text, and integration to each course), certification, course development and translations (if needed)
• Various microlearning materials
  Such as infographics, individual interactive videos, one-pager, landing packs, company decks
• Access to a large pallet of authoring tools
  Without any additional cost for the clients

The services mentioned above can be offered in full or in part, depending on the specific needs of the client. The domains in which these services are provided can also vary. For instance, if a client is from the financial sector, it would be beneficial to have at least one team member with expertise or experience in that area. This specialist can provide valuable insights, feedback, and consultancy, enhancing the quality of the work delivered to stakeholders and fostering long-term client relationships.

Communication Design

I’d want to highlight the following content here: client offer email templates, new hire welcome emails, training introduction emails, and course announcement emails. We could argue that it can be easy to write such emails, but how we present them to our audience and what their initial impression will be, is more important than we realize. And when I say communication design, I mean how we show information, such as layout, pictures, text organization, word count, and links. You will receive:

• Dedicated and branded personalized designed templates
  For all type of emails: client offer emails, new hire welcome emails, training introduction emails, course announcement emails.

The service may include text ideas for each one of them, or just the design with the dedicated blank space to add your necessary text.

Technical Writing

Whether you need a product/service manual, catalogs, guides, or any other complex documentation, a technical writer can provide detailed explanations, structured compilation, and proofreading—all included as part of their skillset. You may receive:

• A complete design and structure
  This will be based on your requirement. In case you already have a document standardization, the technical writers from the agency will just add the necessary content.
• Design and structure ideas
  From the table of content ideas, to history updates, content structure, type of images, text, and much more.
• Access to all the necessary tools
  All that are required to deliver high standards of work without any additional cost to the client.

Typically, eLearning agencies possess all the necessary tools to offer a wide range of services, eliminating the need for clients to pay for or invest in additional resources. For clients, such costs might be temporary, an extra cost which sometimes maybe become unjustified; whereas for the agency they are already part of their portfolio.

Program/Project Management

The program or project management services focuses on project or program coordination and people coordination, always in collaboration with the clients and their needs. You will receive:

• A kickoff meeting
  We begin with a comprehensive kickoff meeting to align on project goals, timelines, roles, and responsibilities. This sets the foundation for clear communication and expectations.
• Project plan development and proposal
  We develop a detailed project plan outlining the milestones, deliverables, and timelines. This plan is presented to the stakeholder for initial review and feedback.
• Stakeholder review and feedback implementation
  We incorporate feedback from the stakeholder into the project plan, ensuring it meets their expectations and requirements.
• Recurrent meetings for updates and follow-up communication
  Regular update meetings are held to discuss progress, address any issues, and make necessary adjustments. Follow-up communications are sent to ensure all stakeholders are informed about the outcomes of these meetings.
• Project completion and lessons learned
  Upon completion, we conduct a thorough review of the project to document lessons learned, which helps in continuous improvement of our processes.

Additionally, the agency can assist with various processes and procedures to streamline and enhance project management, workflow, design, and more. This includes providing project templates, project guides, implementation structure proposals, glossaries, knowledge management bases, and other resources tailored to your needs.

Course Translations/Localization

Localization and translation services are crucial for businesses aiming to reach global audiences, to ensure their content is culturally relevant and linguistically accurate. You should receive:

• Translation services
  Including text translation: documents, courses, websites, software, marketing materials, manuals, and more.
• Localization services
  To adapt content to the cultural, linguistic, and regulatory norms of a specific target market. This can include modifying content to fit the cultural context of the target audience, including idioms, humor, and cultural references; localizing audio, video, and multimedia content, including voice-overs and subtitles; ensuring the content adheres to local laws and regulations, and adapting the keywords and content for local Search Engine Optimization.

Accessibility

An eLearning agency may also assist you in ensuring the content meets all accessibility criteria.

Virtual Instructor-Led Training/Instructor-Led Training

An eLearning agency can provide you with prepared trainers or facilitators for Virtual Instructor-Led Training (VILT) or Instructor-Led Training (ILT) sessions if you need to deliver various learning sessions for a period of time. You will receive:

• Trainers or facilitators with essential soft skills
  They will be able to facilitate sessions.
• Trainers with technical skills
  They will be capable of delivering specific training sessions based on the client needs.
• Customer oriented people
  They can easily communicate with large audiences.

Conclusion

Everyone can measure the advantages and disadvantages of collaborating with eLearning agencies, but if I were to add some benefits that should be taken into consideration I would say they would be:

• Access to skilled people, based on your needs, for the period necessary for you, without any additional costs outside the agency fees.
• Access to all the necessary design/authoring tools without any extra cost.
• Payment per project, without any obligation to renew once the project has been finished.