In what looks like a perfect eco fit, responsible fashion brand Nobody’s Child and Sojo, the repair specialist, are temporarily combining in celebration of World Earth Day (27 April).

As part of Nobody’s Child’s “commitment to creating a more circular future for their product”, the in-store pop-up at its London Carnaby Street flagship will invite customers to bring in their branded pieces for alterations and repairs. All services will be complimentary for the event only, “encouraging those new to the Sojo service to experience how the team works to extend each item’s wardrobe life cycle”.

It will also give those customers the opportunity to experience the Nobody’s Child “digital product passport technology”.

Available across the new Nobody’s Child x Happy Place by Fearne Cotton collection, the easy-to-use tech is accessible by scanning the product’s QR code on any smartphone, taking the customer on a detailed journey of the item’s creation — from raw material to product care and end-use.

Additionally the brand has partnered with UK women’s charity Smart Works to create a pre-loved rail available exclusively for the event, with the proceeds from all sales going directly to the charity’s initiative. This partnership “will aim to support [its] ongoing mission of providing high quality interview clothes, styling advice and interview training to women in need”.