UK footwear brand Clarks has returned to Paris Men’s Fashion Week with a packed programme and new drops, taking space within the fashion capital’s cultural Marias hub until 20 January.

Setting the tone for an “exciting year”, the brand is focusing on the Clarks and Clarks Originals AW24 collections, with a deep dive into stories, campaigns and special collaborations.

The highlight is the AW24 capsule co-designed with Martine Rose, winner of the Menswear Designer of the Year 2023 at the British Fashion Awards.

And in a nod to its upcoming Autumn 24 campaign, ‘Clarks and Tokyo’ “explores the deep links between the brand and the Japanese capital”. Here, Clarks is presenting a Tokyo concept bar, inspired by the streets of Golden Gai, where guests can enjoy Japanese drinks and play board games “for a truly immersive Tokyo experience”.

Completing the showcase is another collaborative experience with French artist Franck Pellegrino. Officially launching the collaboration teased in 2023, the special activation offers guests an exclusive taste of the capsule’s reworked Wallabee style in a dedicated Franck room “emblematic of Clarks’ unique fusion of fashion and culture”.

Chief Marketing & Digital Officer Tara McRae said: “Paris Men’s Fashion Week is incredibly special for Clarks. We’ve enjoyed great successes in previous seasons bringing our cultural and commercial universes together. This time we are back with a bang.”