Google Chrome is getting a new AI writing generator today. At its core, this Gemini-powered tool is essentially the existing “Help me write” feature from Gmail, but extended to the entire web and powered by one of Google’s latest Gemini AI models. The company first announced this new tool in January and it remains in its “experimental” phase, meaning you must explicitly enable it.

To get started, head to the Chrome settings menu and look for the “Experimental AI” page. From there, you can easily enable the new writing feature, as well as Google’s new automatic tab organizer (which I haven’t found particularly useful or smart so far) and the new Chrome theme manager). For now, the AI writer is only available in English on Windows, Mac and Linux. After that, right-click on any text field and select “Help me write.” You can use this to write something completely new and Gemini can also rewrite existing text.

If you’re subscribed to Gemini Advanced, this new tool will not give you access to an enhanced writing model, a Google spokesperson told us. It’s very much meant for short-form content like emails or support requests and a bigger model may not even be of much help there anyway.

One nifty feature here is that the tool will take into account the site you are on when it makes its recommendations. “The tool will understand the context of the webpage you’re on to suggest relevant content,” Google engineering director Adriana Porter Felt writes in today’s announcement. “For example, if you’re writing a review for a pair of running shoes, Chrome will pull out key features from the product page that support your recommendation so it’s more valuable to potential shoppers.”

As with the “Help me write” feature in Gmail, it’s easy enough to change the length and tone of the results, too.

It’s important to note that the text, content and the URL of the page you are using the service on will be sent to Google under its existing privacy policy. Google explicitly notes that this information “is used to improve this feature, which includes generative model research and machine learning technologies,” which includes a review process with humans in the loop. Caveat scriptor.