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Since FiloBlu and Diana Corp. joined forces under the leadership of Gradiente SGR to create Celeste, the hub comprises a constellation of top vertical skills to support partner companies in the digital landscape. Celeste Commerce Hub stands as a point of reference in the planning and activation of the online growth of brands, integrating technology, strategy, design, and marketing.Marketing is precisely the specialization of GA Agency. The agency, founded by Guido Ampollini in London, offers a unique and efficient structure in today’s digital landscape, designed to manage international online projects at the local level on behalf of national and multinational companies.

GA Agency comprises more than 60 multilingual professionals who work with a full upper and lower funnel approach on organic and paid channels, through strategic activities and innovative campaigns, starting with the analysis of the user database and online navigation data.

Over time, this integrated approach has led to a prominent, transversal client portfolio that includes brands such as Oniverse – former Calzedonia Group, Alpitour Group, Molteni&C, Frescobaldi and many more. GA Agency operates in 26 different countries with an international team (18 languages spoken internally) that boasts excellent results in driving business growth for its partners, as well as teams of native speakers dedicated to each project, a key factor in allowing the agency to offer a local approach in each country while maintaining centralized management.

“After years of consulting, I realised that most digital marketing partners faced the challenge of hiring translation agencies to handle semantics in various projects. With GA Agency, we offer clients a native team for each area, with a twofold advantage: understanding the cultural and linguistic nuances of each region, maximizing the brands’ investments in the vertical digital marketing sectors, and ensuring a single point of contact to guide the Client’s online strategy. Today, we want to expand our expertise with Celeste and offer our partners an even broader ecosystem of skills,” said Guido Ampollini, founder of GA Agency.

“Guido Ampollini’s agency represents a milestone for Celeste’s international growth. By partnering with GA Agency, we are able to offer a true brand-formance approach to digital marketing with both global and localized perspectives in key markets, thanks to the expertise of Guido’s team in providing transversal support to all the Hub units – FiloBlu, Diana Corp., dAgency and The Brandformance Society” – commented Celeste CEO Alberto Arcolin.

“GA Agency’s integration into the Celeste Commerce Hub marks our progress along the strategic path which the acquisition of FiloBlu and the merger with Diana Corp. kicked off in 2021, to establish a premier digital services hub for business growth. An ecosystem of world-class cross-functional expertise committed to creating successful digital experiences on a global scale” commented Lorena Lorenzon from Gradiente SGR.

GA Agency thus joins the Celeste universe of comprehensive expertise: available both as standalone services, as well as through a synergistic, complementary approach that supports companies’ business growth. An increasingly strong and global corporate structure that enables client brands to thrive in the digital environment and achieve successful performance.

For Gradiente, Lorena Lorenzon and Marika Savegnago were in charge of overseeing the transaction. As part of the same, Celeste and Gradiente worked with Hill Dickinson LLP (Partner James Paton-Philip and Associate Cyprien Berlan) for the legal due diligence and contracting. Menzies LLP (Partner Ross Wiggins and Senior Executive Katherine Bailey) performed the financial and tax due diligence and provided support in structuring the transaction with contributions from Advant NCTM. Ashurst (Partner Jonathan Cohen, Senior Associate Dillon Fuzi, Associate Calum Thornton) assisted GA Agency on the legal side and Vera Group (Paolo Di Filippo and Luca Perozzo) on the fiscal side.

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