The Campaign for Wool organisation has maintained its royal patronage with the UK body announcing King Charles III will continue supporting its educational activities and events “to remind the world of wool’s support for the planet and its natural, renewable and biodegradable properties”.

The change of monarch in the UK meant that the businesses and charities that were the subject of Royal warrants and patronages had a tense wait to see whether their specific royal links would continue.

The Campaign for Wool what was probably reasonably confident it would retain Charles as its patron once he became King given its focus on a natural fibre and also its links to the Commonwealth.

It was the then Prince of Wales’ personal initiative in 2008 and was officially launched in 2010 “in a bid to assist wool growers from throughout the Commonwealth to challenge the rise of toxic synthetic fibres in the worlds of fashion, interiors and the built environment”.

As patron, over the past decade of the Campaign, he’s visited numerous regions of the UK, Italy, Australia, New Zealand, Canada and South Africa to engage with wool growers “on how best to explain the distinct environmental excellence and ecological benefits of wool in all its end uses”.

The Campaign, which is also supported by companies across the globe, including farmers, the wool processing pipeline, designers, brands and retailers, said 2024 “will see the [us] launch some exciting initiatives and collaborations for Wool Month” which takes place throughout October.