Autumn Fair, UK retail’s seasonal home, gift and fashion industries tradeshow, has signed an exclusive partnership with Europe’s wholesale marketplace Faire.

The association will see Faire “help hundreds of exhibiting brands take orders on its platform from retailers attending the show”.

Autumn Fair operator Hyve Group said the collaboration “will bridge online and offline wholesale for the first time in the UK and simplify the buying process for up to 20,000 independent retailers”.

Retailers at the show will gain access to Faire’s extensive global network of brands, “helping them to discover unique products, streamline their buying process and benefit from 60-day payment terms”. Faire said it will also offer new retailers a 50% discount on their first order “to help them easily shop at the show and beyond”.

Exhibitors who use its system will also be featured in a new collection on its website, increasing their visibility among… hundreds of thousands of global retailers”.

A coordinated campaign will take place throughout the summer “to show retailers and brands how to leverage this collaboration most effectively”.

Jackson Szabo, Portfolio Director, Spring & Autumn Fair, said: “The partnership will empower independent retailers by offering them a broader range of unique products, fostering networking opportunities, and providing access to valuable resources and insights, ultimately helping them thrive in a competitive market while maintaining their individuality and community presence.”

Charlotte Broadbent, UK Country Manager from Faire added: “Together, we will help brands increase their sales and streamline their business, while enabling retailers to discover their next bestsellers.”