As new CEO prepares to arrive, Adanola gets new HQ including event space

Adanola has a new HQ in which to welcome its new CEO. The everyday activewear specialist has moved across Manchester’s city centre to take up residence in the Noma district, taking up over two floors of the Grade-II listed office block Dantzic.

The new head office move coincides with the appointment of Niran Chana as chief executive to lead on the next phase of growth. Chana, the former chief commercial officer of retail peer Gymshark, joins the business on 20 June.

At the same time, brand founder Hyrum Cook said he will continue his focus on “brand, product and community”.

The new office will house Adanola’s 63-strong team and covers 13,000 sq m of space and includes an in-house café, restaurant, content suite and event spaces.

Cook led the creative vision for the interior design and explained: “This is a major new chapter in the evolution of our business and we needed to create a space that embodied the innovative spirit of Adanola, which is recognised as a leading brand in the fitness apparel industry.”

Established in 2015, Adanola reported a 311% increase in turnover for financial year 2022/23.