Watch out for this…

When you’re putting together your ads, make sure to check the Advantage+ Creative preview. This will help you see all of the various enhancements Meta may make.

Add Catalog Items

In particular, look out for “Add Catalog Items.”

Meta will automatically showcase items from your catalog below the ad creative.

That may be a good thing, but it may also create a problem. Make sure that you actually want to showcase catalog items here in the first place. If you do, you can change which products are displayed (click “Change Catalog”).

The last thing you want is inactive or unrelated products displaying on your ad. If you don’t want this at all, just turn it off.

Be Careful!

This is one of those enhancements that happens in the background and could be easy to miss. It may rarely appear, but you don’t want a client catching it and asking, “What the heck is this?”

So be aware and stay on top of it.