You may recall that a short while back I ran a test to see how much algorithmic remarketing happens when using Advantage+ Audience. After getting shocking results that didn’t line…
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What’s going on here? Advertisers are hearing a lot about Flexible Ad Format right now. Since Dynamic Creative is no longer available for all objectives, Meta is recommending using Flexible…
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Why are both of these features necessary? You probably know now that Dynamic Creative is getting phased out for App Promotion and Sales objectives. But it’s still available for all…
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Do you actually need to find a winning ad creative? It’s possible that you do, but you’re doing it all wrong. Where Advertisers Go Wrong If you created multiple ads,…
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If you’ve run ads that reached people outside of your selected locations, you’re not alone. A small part of this is organic distribution. If someone shares your ad, it can…
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Today marks a year and a half since I started publishing at least one new video every day. It’s time to get a little introspective… An Accomplishment I realize that…
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Last week, I ran an ad set without audience suggestions and it resulted in spending 35% of my budget on remarketing. Now let’s see whether using audience suggestions with Advantage+…
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A long-running mystery in the era of algorithmic Meta ad delivery can finally be answered: How much do our targeting inputs matter? I’ve run a test that reveals how much…
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Why did this happen? When I used Advantage+ Audience without audience suggestions, it resulted in Meta spending about 35% of my budget on remarketing to my audience segments. When I…
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You probably don’t know about this breakdown… Meta’s best new feature is audience segments. After you define them in ad account settings, you can break down results of Sales campaigns…
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