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no more cta button testing 1

No More CTA Button Testing
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Well, that option’s gone now… Last week, Meta started phasing out Dynamic Creative. This feature has been around since 2017, and it will be replaced by Flexible Ad Format. While…

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site links tracking 1

How to Track Clicks on Site Links
By

There’s one problem with Site Links: Tracking. Meta recently launched Site Links, which allows you to add scrollable links below ad creative. While these only appear on Facebook feed placements,…

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new messenger ads 1

New Messenger Ads Are Coming
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Meta appears to be on the verge of rolling out a new Messenger ads product that would allow advertisers to reach email subscribers. We’re a bit short on details, but…

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flexible ad format guide

A Guide to Flexible Ad Format
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If you’ve used Dynamic Creative to dynamically create multiple versions of your ads, you understand the basic concept of Flexible Ad Format. They function very similarly, with some minor differences….

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