Is Your ROAS Legit? – Jon Loomer Digital
We’ve all seen it. Advertisers will share screenshots of their Ads Manager results with an insane Return On Ad Spend. They’re proud of it, and they should be. But they…
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Maybe It’s Your Offer – Jon Loomer Digital
You’ve tried everything: Different optimization strategies, Advantage+ Shopping and manual sales campaignsThe campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines…
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6 Targeting Mistakes Advertisers Make
Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. These errors are largely due to a combination of ignorance and stubbornness. I…
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Do View-Through Conversions Matter? – Jon Loomer Digital
There’s plenty of controversy within advertising circles about view-through conversions. Some advertisers embrace them and others ignore them. Meta’s default attribution setting is 7-day click and 1-day view. That means…
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Not Everything Has Changed – Jon Loomer Digital
The past several years of Facebook (and then Meta) advertising has been a whirlwind. Let’s be honest. Life in general has been a bit chaotic. I stumbled on something today…
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Get Your Exclusions Right – Jon Loomer Digital
Don’t ignore exclusions, but don’t overdo it either. There’s a balance when it comes to targeting exclusions that many advertisers get wrong. While exclusions can help limit waste, overdoing it…
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Should You Restrict by Demographic Group?
It sounds logical. You’ve broken down your results to find the cheapest cost per conversion. You isolate the highest performing group as women between 35 and 44. So all of…
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Are Audience Suggestions Necessary? – Jon Loomer Digital
When using Advantage+ Audience, you have the option of providing targeting inputs. These targeting suggestions help guide Meta’s AI, which prioritizes people who meet those suggestions before going broad. But,…
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Results From Traffic Campaigns? – Jon Loomer Digital
Traffic campaignsThe campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve. More ALMOST never…
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Advantage+ Shopping for Leads? – Jon Loomer Digital
Meta recently made a curious update to Advantage+ Shopping campaigns. Before, you could only select Purchase. Now you can select any standard or custom event. If you’re running a campaign…
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