Digital Marketing Archives

Designing an Event Marketing Budget? Here’s What Experts Recommend

October 18, 2024 mpsingh 1 Comment Digital Marketing budget, Designing, event, experts, Heres, Marketing, Recommend

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The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about.

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What is Marketing, and What’s Its Purpose?

October 18, 2024 mpsingh No Comments Digital Marketing Marketing, purpose, Whats

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If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of the toughest questions to answer.

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The Pros, Cons and What it Means for Designers [+ Expert Insight]

October 17, 2024 mpsingh No Comments Digital Marketing Cons, designers, Expert, Insight, Means, Pros

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Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it.

A hand with a pencil draws a rocket ship on a computer, representing AI in graphic design

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How AI Is Transforming CRO Strategies

October 17, 2024 mpsingh No Comments Digital Marketing CRO, Strategies, Transforming

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The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO. [...]

What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search

October 16, 2024 mpsingh No Comments Digital Marketing Alternatives, Brands, Google, Search, succeed

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When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today.

woman looking for what is the best alternative to google search

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How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]

October 16, 2024 mpsingh No Comments Digital Marketing Data, director, FirstParty, Google, Management, nail, product, strategy

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Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal.