We’ve all been there. Nothing seems to work. Every campaign you’ve created is underperforming. Stop compiling the problem.

When none of your campaignsThe campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve. More are working, do this…

Start Fresh

When you have several campaigns running at once with numerous variations, it become downright impossible to isolate what you need to do to fix it.

1. Shut it all off. It’s not working anyway, so there’s no reason to have an attachment. Let it go.

2. Isolate your most important promotion and create a single campaign for it. Keep it simple with one ad set and a handful of ads. It could also be one ad using Dynamic Creative or text variations.

3. Use Advantage+ Audience with some audienceThis is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, and more. More suggestions if you want. But, don’t overcomplicate your targeting. We want to limit variations and factors that contribute to our results.

Hands Off

Let this campaign run for about a week. Don’t mess with it. The expectation isn’t that you’re going to get magical results, but you will get actionable results.

By focusing on a single campaign and ad setAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. More, you’ve eliminated any potential auction overlap that may impact performance. You’ve consolidated your budgetA budget is an amount you’re willing to spend on your Facebook campaigns or ad sets on a daily or lifetime basis. More to focus on this one thing, so you’re limiting volume-related issues and exiting the learning phase.

Evaluate Your Ads

By constructing your campaign this way, the focus is on your ads. If you’re not getting the results you want after a week, there’s only one variable to look at.

Review which ads are performing best. Was it a certain format? Ad copy or tone? Apply what you learned from that and create some new ads.

Focus entirely on getting this campaign to perform. Resist the urge to run anything else. Once that campaign is working at the level you want, you can add another campaign and build from there.

Why This Works

This simplified approach eliminates distractions so that you can focus your budget and get meaningful results. More often than not, the clutter and extra stuff that we’re doing hurts performance.

By overcomplicating things, we make it more difficult for ourselves. We are our worst enemy. This allows you to clear the deck and get out of your own way.