Meta seems to be rolling out an Actions column.

When I first spotted this, I wasn’t positive if it was new. You know how it is. There’s so much to keep track of, sometimes I’m not sure if I’m seeing something for the first time or if I’ve just ignored it for 10 years.

But this does appear to be new since Meta is giving me visual prompts to introduce the feature. I’ve also seen that I don’t have it yet in most of my ad accounts.

Meta appears to be making the Actions column a staple of all of the saved templates. But if you save a set of customized columns as your default as I have, you may miss it.

What Is It?

My Actions column is currently empty, but this is what Meta says we should expect to see there:

“The actions you can take on things like publishing errors or performance issues that may help make your campaignsThe campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve. More more effective.”

I could be wrong, but this may be at least partially related to your Opportunity Score. This is a new score on a scale of 0 to 100 that rates your account’s ability to implement best practice recommendations.

I’m guessing you might get recommendations here about how you can improve your score, in addition to any errors that may impact the delivery of your ads.

Add the Column

If you use saved customized column, you can check to see if you can add it by using the Customize Columns option.

Then run a search for Actions.

Do You Have It?

Are you seeing this? What kinds of things are you getting in your Actions column?