Crafting the perfect venture capital pitch is so simple that there’s an industry of consultants to help founders get their decks in order. TechCrunch has a long-running series of Pitch Deck Teardowns to help founders, and you can find an infinite number of Twitter threads on the subject. Easy, right?

If only it were so. Not only do venture capital expectations change with the market, but also different types of startups in different industries and different stages of development will want to ensure that they are properly highlighting their strengths and momentum against implicit venture expectations. As a result, pitch advice is rarely one-size-fits-all, and it’s just as much art as science.

Enter Wing Venture Capital’s Sara Choi, who will give a talk at TechCrunch Early Stage 2024 this April and take audience questions on how to pitch. As a former founder turned investor, she has experience on both sides of the pitching table. So make sure that your pencils are sharp and your questions prepared, because this is going to be a critical session this year. After all, when venture capital is harder to raise than it has been in years, nailing the pitch is critical for today’s early-stage founders.

Interested in pitching at the event? Tomorrow, March 22, is the last day to apply to pitch at the event as part of the So You Think You Can Pitch? program. We’ll be selecting three finalists to come onstage and pitch their company to our panel of investors. Apply here before tomorrow’s 11:59 p.m. PT deadline.

Early Stage 2024 is just around the corner, so book your pass here before March 29 and save $200.

See you in April — this is only a few weeks away!